How to Claim Your Shopify Store in ChatGPT

What is Businesses in ChatGPT?

Businesses in ChatGPT is a beta program from OpenAI that lets a company claim its business inside ChatGPT. You manage it in a dashboard called Business Hub.

Once you claim your business, you can update key details so customers find current information. Retailers can also upload product feeds with pricing and availability. OpenAI says ChatGPT "may use this information to answer customer questions."

Why does this matter? ChatGPT reaches 1.2 billion users per week, according to OpenAI as reported by The Decoder on November 10, 2026. Many of them ask it what to buy. Until now, a store had no direct way to check or correct what ChatGPT knows about it.

What do Shopify stores get?

If your products are eligible, they already show up in ChatGPT through Shopify's catalog. What is new is that you get some control and some data.

Swipe to see the full table.

The right column comes from OpenAI's own statements to Digiday. Benji Shomair, OpenAI's VP of monetization, said claiming a business “should not have an impact on how frequently it appears”. An OpenAI spokesperson added that "businesses don't see individual prompts or chats", and that website clicks are clicks on links, "not completed visits or purchases."

Why is this good for your business?

Claiming your business will not push you up in ChatGPT's answers. It is still worth doing, for four reasons.

• ChatGPT gets your real information. You control your key details, and your current products, prices and availability come from your own catalog. That beats ChatGPT guessing from old pages.
• You learn what shoppers ask. Discovery topics show the conversation themes where your business appears. OpenAI suggests using them "to understand customer interest and discover new ways to connect."
• The shoppers are serious. "When a consumer chooses to engage more deeply with our business, there's a high level of intent there," Shomair told Digiday about early agent tests. OpenAI has not published conversion numbers.
• The sale stays yours. The agent sends the shopper to your own store to buy, so the checkout and the customer relationship remain with you. And it costs nothing for now.

What is a ChatGPT Business Agent?

A Business Agent is an AI agent that speaks for your store inside ChatGPT. OpenAI describes it like this: it "answers questions with your product and policy information, using guidelines you control."

OpenAI's own demo shows a shopper asking a store's agent: "What's a good gift for my six-year-old niece who loves drawing? Budget is under $30." The agent answers with two products from that store, with prices.

Three things to know:

1. Business Agents are currently available to eligible ecommerce and online service businesses in the US only. OpenAI says access will expand over time.
2. The agent does not take payment. When the shopper is ready to buy, the agent sends them to your own site, Shomair told Digiday.
3. You cannot bring your own agent. It is built from the information and guidelines you give OpenAI.

How do you claim your Shopify store in ChatGPT?

OpenAI lists 3 steps for Shopify stores:

1. Connect your Shopify store. Link your store to ChatGPT in your Shopify admin or in the ChatGPT Business Hub.
2. Review your business information. Your current product details, pricing and availability are shared automatically through Shopify's catalog.
3. Preview and publish your agent. Test your Business Agent and publish it when you are ready. This step is US only for now.

OpenAI notes that Shopify is one way to get started, not the only one. Eligibility depends on industry, location and OpenAI's verification checks, and you must own the business or be authorized to represent it.

Is it free?

It is free for now. Shomair told Digiday on November 10, 2026 that Business Hub and agents are free today, and he did not rule out a paid model later. OpenAI is also testing a paid version, called a sponsored agent, where a ChatGPT ad opens a chat with the same agent.

So I would treat the free agent as a test. Set it up, watch the numbers, and decide about ads later.

What happens after the shopper lands on your store?

This is the part I keep thinking about.

A shopper finds your product by asking ChatGPT questions. They get answers in seconds. Then they click through and land on your product page, often with one more question. Will it fit? When will it arrive?

On most stores there is nobody to ask. The shopper has to scroll, search, or leave.

I spent 11 years in enterprise site search before Talkom. One thing I learned there is that a shopper who asks a question is telling you exactly what they want. The worst answer a store can give is silence. People who found you by asking will expect to keep asking.

What to do this week

1. Claim your business. Connect your Shopify store from your Shopify admin or OpenAI's Business Hub. If you are not eligible yet, check again later. It is a beta.
2. Check your business information. Make sure your name, website and key details match your store.
3. Fix your product data. ChatGPT works from your catalog. Check titles, descriptions, prices and availability on your best sellers first.
4. If you sell in the US, test the agent. Preview it with the real questions your shoppers ask before you publish it.
5. Read your discovery topics. They show which themes bring you into ChatGPT conversations. Use them to improve product pages and FAQs.
6. Make sure shoppers can ask on your own store too. Otherwise the conversation ends when they arrive.

How we handle this at Talkom

Talkom is an AI shopping assistant built natively for Shopify. It helps shoppers find, understand and choose the right products 24/7.

For this exact moment, the one that matters most is Ask About Products: suggested questions right on the product page, answered by AI from your own store data. The AI Assistant is there on every other page.

In our data, about 70% of conversations are about products. 36% of Talkom conversations lead to an add-to-cart, and 15% lead to an order.

If you are new to this, start with our guide: What is an AI shopping assistant? You can try Talkom from the Shopify App Store.

Related: Do AI shopping assistants pick the right product? What Visa’s test means for Shopify stores

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About the author

David Kis is the founder and CEO of Talkom, an AI shopping assistant built natively for Shopify. He spent 11 years in enterprise site search before founding the company. Follow David on LinkedIn.