How to choose an AI shopping assistant

What to check before you pay, and how to test one on your own store.

Last updated:

In shortStart with your main goal, then test tools on your own store with real shopper questions. Check four things: answer accuracy, how search handles your catalog, what you pay as usage grows, and what happens when you reach your limit.

1. Decide what you need it for

Swipe to see the full table.

Your main goalLook for
Helping shoppers find productsCatalog search, follow-up questions, product cards, add to cart
Fewer repeat questionsPolicy answers, order lookups, FAQ and document upload
A support team’s daily workA helpdesk with AI, not just a shopping assistant
Selling on messaging appsWhatsApp and Instagram support
Selling in several countriesReplies in the shopper’s language, multi-currency and market support

2. Test it with real questions

Most tools have a free plan or trial. Use questions from your own support inbox:

  • A vague request: “something for dry skin”
  • A request with a limit: “black shoes under $100, size 42”
  • A product detail: “is this compatible with…?”
  • A policy question: “can I return it after 30 days?”
  • Something you don’t sell: it should say so, not invent a product
  • A request in another language
  • An order question, if you’ll use order features

Score whether the answer is correct, whether the products are relevant, and whether it asks a useful follow-up question.

3. Compare what you’ll actually pay

  • What counts as usage? Conversations, replies, tickets and outcomes are different things.
  • What happens at the limit? Does it stop, or do you get a bill?
  • What’s an add-on? AI, automation and channels are sometimes priced separately.
  • Is the price monthly or annual? Some pricing pages show annual-billing prices by default.

See what AI shopping assistants cost for real numbers.

4. Check control and handoff

  • Can you set its tone and rules?
  • Can you influence which products it recommends?
  • How does a shopper reach a person?
  • Can you read every conversation?

5. Check data and privacy

  • Is a data processing agreement available?
  • Which sub-processors are used?
  • What happens to data when you uninstall?

6. Decide how you’ll measure it

Before you start, note your current conversion rate and support volume. Then look at attributed orders, add-to-cart rate from chats, and how many questions still reach your team.

How Talkom fits this checklist

Talkom focuses on helping shoppers find products. It’s a native Shopify app that counts conversations, stops at your limit with no overage fees, and has a Free plan for testing. It isn’t a helpdesk or a messaging tool. See the comparison for alternatives.

Frequently asked questions

What questions should I ask an AI shopping assistant vendor?

Ask what counts as billable usage, what happens at the limit, which channels are supported, how handoff works, who the sub-processors are, and what happens to your data when you leave.

How long should I test an AI shopping assistant?

Long enough to see real shoppers use it, which depends on your traffic. Many vendors offer 7 to 14 days free. Talkom’s paid plans have 14 days, and you can also test it on the Free plan.

Should I choose a helpdesk or a shopping assistant?

If your priority is managing support work across a team, choose a helpdesk. If it’s helping shoppers choose and buy, choose a shopping assistant. Some stores use both.

Try Talkom on your store

Start on the Free plan, or try any paid plan free for 14 days.