K-Beauty For You: 14% of revenue from a chat window
How a Korean skincare store turned its assistant into a routine builder.
The store
K-Beauty For You (kbeautyforyou.hu) sells Korean skincare from more than 40 brands, imported from South Korea. It runs one catalog and one assistant, in Hungarian and English.
The challenge
Category pages work for shoppers who already know what they want. They do little for someone who just wants to start a morning skincare routine the right way.
What we did
- Learned the store as it was. Talkom took in the existing catalog, ingredient library, routine guide and blog, with no new content needed.
- Tuned it for routine building. It asks two questions about skin type and concern, then builds a morning and evening routine in the correct layering order.
- One product per step, with a reason. Each step gets a real product and a reason it fits, and adapts to budget or products the shopper already owns.
The results
14% of total revenue is attributed to Talkom-assisted sessions, and the conversion rate on those sessions is 9% higher. Seven out of ten conversations are about what to buy, not about where an order is.
These figures come from Talkom’s work with this store. Your results will depend on your traffic, catalog and setup.
What the store says
“I have been using Talkom AI on my webshop, kbeautyforyou.hu, for just two days, but my first impressions are overwhelmingly positive. It has been a huge help in freeing up our customer service team, effectively substituting for a human colleague.”
K-Beauty For You, in its Shopify App Store review.
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